# Campaigns

Campaigns let EasyDesk send targeted messages to customers or website visitors. Use them to guide onboarding, announce important updates, recover stalled trials, or start a conversation at the right moment.

## Campaign Types

Typical campaign goals include:

* Welcome new users.
* Offer help on high-intent pages.
* Announce product or policy changes.
* Invite trial users to complete setup.
* Re-engage customers who need assistance.

Keep campaigns helpful. A message should create value for the customer, not just increase interruption.

## Create A Campaign

Go to **Campaigns**.

1. Choose the audience or trigger.
2. Write the message.
3. Select the inbox or sender.
4. Set timing and targeting rules.
5. Test the experience.
6. Launch to a small audience first.

## Writing Campaign Messages

Use short copy with a clear reason for the message. Tell the customer what they can do next.

Good campaign copy:

> Need help finishing setup? Reply here and our team will help you connect your first inbox.

Avoid vague messages such as `Can we help?` without context.

## Measurement

Review replies, conversions, and conversation quality. If a campaign creates low-quality conversations or customer complaints, pause it and rewrite the trigger or message.

## Governance

Assign an owner to every active campaign. Remove campaigns tied to old releases, outdated pricing, or expired promotions.


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